Over the past month or two, you may have some seen posts about my affiliation with Beautycounter, a company that creates personal care products and cosmetics for women and families. In this week’s blog, I wanted to share more detailed information about the company, their vision, their products, and why I became an affiliate.
My standards for ingredient quality and the performance of my personal care products have increased quite substantially over the years. Maybe it’s something we tend to appreciate and value more as we age, that concept of quality over quantity. I’m noticing this across all areas of my life, and as we are home so much more this year, I’m finding great satisfaction in decluttering, purging, and organizing. I suppose I am finally embracing the KonMari method.
I really began scrutinizing the ingredients in my household and personal care products a few years ago when I was trying to get pregnant. I didn’t know about Beautycounter at that time, but I used the Environmental Working Group (EWG) app to evaluate the often, lengthy ingredient lists in my products. It was time consuming, sometimes frustrating, but at the end of the day, an action I was willing to take for the sake of my well-being and to feel good about my whole body health.
I learned of Beautycounter through a college friend and was intrigued by their mission and products. My very first purchase included two moisturizers: a day cream and a night cream. What stood out to me right away was the formulation of the products, that is their texture and consistency and how they felt being applied. Both products absorbed easily and fully. Some lotions and moisturizers feel as though they are sitting right on top of my skin, creating an uncomfortable and what feels like a non-breathable barrier on my face. Another feature I appreciated was that both products had little to no scent. At times, I can be sensitive to strong fragrances in products and will develop headaches from using them, especially when applied to my face and upper body. Using products with little to no scent is generally my preference.
I continued to try different Beautycounter products, including a kids’ shampoo, conditioner & body wash set, a gentle baby wash, a set of facial oils, a best selling day cream, a men’s body wash, sunscreen, tinted moisturizer with SPF, blush, eyeliner, a sheer lipstick, a luxe facial regimen, etc., and eventually admitted to myself that I was hooked. For me, it is very important to use products developed with health and safety in mind. I value this a great deal in the products I use and in the companies I choose to support. Over the years, I’ve used household and personal care products from companies like Seventh Generation, Cora, Dr. Bronner’s, Tom’s of Maine, etc. These companies and others like them are not only concerned with the safety and efficacy of their products, but also with issues like sustainability and the environment, social performance, and ultimately how they are using their business to make a positive impact on the world. Beautycounter joins this group of companies, Certified B Corporations, whose purpose is to balance purpose and profit.
All of these factors combined made my decision to become a Beautycounter consultant extremely easy. The company aligns with two of my primary values, health and safety, and while they are not perfect (as none of us are), I believe their mission is laudable. I feel confident using Beautycounter products on myself and my children and also recommending them to my family and friends. With that, here are some key details about the company, which I find compelling:
Beautycounter’s collective mission is to get safer products into the hands of everyone. Launching their first product in 2013, the company was started by Gregg Renfrew after she discovered the personal care products she regularly used on herself and her children contained questionable and potentially harmful ingredients. Gregg had a vision to create safer products women could trust and rely on, and today, Beautycounter’s efforts include unparalleled safety screening, ingredient transparency, responsibly sourced raw materials, sustainable packaging, and advocacy for more health protective laws across North America.
Beautycounter omits more than 1,800 questionable or harmful chemicals in their formulations that are still used in the personal care industry today. This puts Beautycounter ahead of the EU, which bans 1,400 ingredients, Canada, which bans 600, and the U.S., which currently bans 30 ingredients. Beautycounter has a growing collection of safer skin care, hair care, bath and body products, children’s products, anti-aging treatments, and high-performance makeup.
If you are interested in learning more about Beautycounter, follow these links for information on available skincare lines and makeup products. You can also browse and shop here: beautycounter.com/stephanieroof. I love sharing information about Beautycounter products, so if you have a question, a particular skincare issue, or need recommendations for makeup, a children’s item or a men’s product, please reach out to me at [email protected]. I would love to help. And please leave a comment below if you decide to try a product!